To us, good web design is not just about looking pretty. Web designing is about creating a blend between visual elements to increase the effectiveness of your website. What is the goal of your website? Is it about getting more sales, initiating direct contact with potential clients or collecting their contact details? A well designed site takes many factors into consideration.
It should be easy to navigate and understand. It should guide the viewer’s eye from one element to another. It should be easy to read and it needs to have a high degree of presentation that adds to the viewing experience without distracting them. A lot of web firms design their sites with a focus on the aesthetic beauty. At Media Machine we focus on building you a professional, credible, online image that gets a response from the people coming to your site.
Visitors will form their expectations for your site based on what’s commonly done on most other sites. If you deviate, your site will be harder to use and users will leave. Good design is intuitive. People should be able to know how to navigate the site, purchase an item or open up a photo gallery with little or no brain work. A site only has a few seconds to make a good enough impression for visitors to stay. It is imperative they see the what they want in these few seconds, rather than secondary information of less importance and interest.
Good web designers create simple to read sites, not just with the language they use, but in the way they display it. Too often we see websites that are difficult to read because of poor text sizing and font choice. Easy to read text requires web-safe font use, text sizing suitable to your target audience, high contrasting colours (preferably on a white background) and ample space surround both the individual letters, words and lines of text.
The use of colour, images and empty space are the more aesthetic parts of web page design. These are the elements that give the site the wow factor. In creating an appealing design, it is imperative to use the elements in a way that adds to the user’s experience, rather than detracting from it.
Media Machine follows best web design practices and create all of their websites with an emphasis on ease of use, high-readability and aesthetic appeal, while keeping in mind the website’s purpose. Not only do we create beautiful designs, we create designs which work harder to get you more response, more business and most importantly, more results.
Why not check out our web design portfolio and see the quality that Media Machine offers.
Media Machine is being rebranded as West Point Media
Media Machine is being rebranded as West Point Media , but don’t worry, we’ll still be offering high quality video, web, design and marketing services for all of our clients. Please visit our new website which has an even greater wealth of information and offers for our clients. This change will allow us to provide you with better service, greater value and more relevancy.